School is in for Seifert: The Vinyl-Wrapped School Bus That Looks Like Paint is Here!

Take a closer look and you’ll notice something special about this adorable little school bus branding. Sure, it’s got a great-looking paint job…but wait…is that vinyl?! Yup, that’s school bus yellow vinyl covering this treat for your eyes we’re calling The Seifert Cool Bus. Doesn’t it look amazing?! The team was just as excited when…

Reflecting on Conspicuity Tape

Conspicuity tape for buses enhances vehicle visibility, especially in low-light conditions. Applying this retroreflective material to the rear bumper of transit buses significantly benefits bus drivers and motorists alike. Here is why transit agencies rely on conspicuity tape to improve safety!Improved SafetyThe primary benefit of using conspicuity tape on the rear bumper of transit buses…

Transit Advertising Wraps: Seven Rules to Follow

Ad'ing it all up! The bus wrap has been professionally applied, the press release is out, and now it's in service full of passengers! So, what's next? Advertisements are often the natural next step! But a common concern arises...what happens when those vinyl transit advertising wraps are installed on top of that beautiful livery? It’s…

ConSeal Your Crack! The Solution to Vinyl Cracking

Installers apply conseal to fill in those cracks!

The Secret to Seamless Bus Graphics In the transit industry, bus livery design is more than just aesthetics—it’s about creating a seamless, professional look that represents a transit agency’s brand. But there’s one solution to bus building that can become a challenge for even the most well-designed graphics: Sikaflex®. That’s where STG Conseal comes in—a specialized…

In Our Element

“Will vinyl film hold up in the elements?” A question that is asked frequently when comparing paint to vinyl is, “Will vinyl film hold up in the elements?” In the Northeast, the extremes of winter cold and harsh road salt are the main cause for concern. In the South, it is the fear of constant…

Showing our True Colors

Color is everywhere and in the print world it’s everything. It seems there are endless options when it comes to printing colors. To make matters worse, a job often calls for accurate reproduction of color from a variety of printers across multiple materials. Seifert Graphics recently became certified as a G7 Master Grayscale Facility, which…

Ghostly Graphics – Top 5

Max Seifert scared by ghostly graphics!

It’s that time of year when ghostly graphics visit your transit authority in the night! If that isn’t enough to freak you out, I may have something that will. Ghostly graphics! While unlikely you’ll spot this spooky signage in the dead of night, they are still frightening to witness in broad daylight. The best thing…

Designing with Ansi – Part 2

Transit vehicle and bus safety and caution decals

Let’s bother our ANSI guru again with some more ANSI questions! Safety decal design part 2! More excitement! More questions and more answers. This time we ask our guru some design specific questions on how we design using the ANSI Z535 standard. How did you choose the typeface for ANSI and what is it?The Z353…

Transit Expo Excitement

With the falling leaves comes Expo's and Transit shows! All this excitement in the air, we decided to sit down with Aaron, one of our consulting members to ask him why Expo season is so thrilling for him. Why are you excited to go to the shows this year? "Frankly, it’s been awhile! After not…

COVID-19 Transit Messaging

Unfortunately, after over a year of restrictions, lockdowns, masking, and vaccines, the COVID-19 pandemic is still not a thing of the past. At the beginning of the pandemic in 2020 there was a lot of confusion on what was a requirement and what was optional for messaging on a transit vehicle. Our design team whipped…